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Our Story so far...

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Established in 1999, I started up Direct Floors Ltd after leaving a flooring distributor as a representative selling carpet and flooring to the retail sector to pursue my dream of working for myself. I've worked for large carpet retailers in my early years and during this time missed the direct connection with customers. So I now specialise in a home selection service going directly to the customer and I haven't looked back since.

I'm aways looking at offering the best deals too, therefore offering every customer great value for money.  I source several stock rolls of carpets, pallets of wood floors and underlays all of which have been discontinued at the factory, stored in our unit in Redditch. All ready for quick great value installations.

However I'm not alone. We are a local family business surrounded with a supporting team including my wife who keeps all of our customers happy and keeps the books in order. My loyal fitters who I have known for over 25 years keep customers happy and always willing to recommend our company time after time, I'm sure 6000 customers can't be wrong!

And finally its down to our flexibility, catering for customers day night when it suits them best to show what we can offer. Keeping our show van up to date with all the latest fashions and trends, offering over 3000 samples right at your door, whether you require a vinyl for a small toilet, a full house of carpet or commercial flooring, you'll be amazed how we can help. 

We will let you be the judge, call us now for a free no pressure quote!


Peter Lane

01527 894777 

carpet van